Rothaus Promotion

Context

The brand wanted to become an experience where people already gather: outdoors on the grass, with a cold drink in hand.

My role

Responsible for on-site delivery – from set-up and staff to the flow during the activation.

Contribution

• Set-up and strike on site
• Staff organisation and briefing
• Running the day of the activation

Outcome

A visible brand activation with direct contact to the target audience.